Unicorn I don’t need Halloween I ghost people all year long shirt

As a designer, I’m always creating new things, so it can be hard to predict which pieces will gain traction and when. The fact that I loved this concept of a “borrowed” shirt so much (and that I identified with the Unicorn I don’t need Halloween I ghost people all year long shirt but I will buy this shirt and I will love this woman who was going to wear it) should have been a dead giveaway that it would be popular. But in hindsight I had no idea. We launched the Husband shirt in September of 2016 as part of a larger collection called The Easy Eight. All my friends and family loved the idea—and its tongue in cheek name. My president at the time and I had a bet as to what would be the most popular piece. I said something else, but he bet on the Husband shirt. He was right, of course. From the start it was one of our most sold items, because everyone needs a good white button down. The studs make it sexy, almost like a piece of jewelry, and the oversize cuffs mean it can be worn in multiple ways. Tuck it in, or wear it with jeans. It’s very flexible. The Husband shirt now comes in a lot of colors, patterns, and fabrics. We have organic cotton and linen. We have various stripes and solid colors. We’ve done embroidered versions. You can even send it as a gift with somebody else’s monogrammed initials on it. There’s so many ways to personalize the shirt, and it’ll continue to be there for people who have grown to love it over the years.

Unicorn I don’t need Halloween I ghost people all year long shirt, hoodie, tank top, sweater and long sleeve t-shirt

I often think to myself: what would I do if I didn’t have the Unicorn I don’t need Halloween I ghost people all year long shirt but I will buy this shirt and I will love this Husband shirt? It’s become a backbone in my own collection. I personally wear it four to five times a week, whether it’s the blue and white stripe version, or the olive green linen version. I love separates, so I pair it with trousers or a skirt. I used to love miniskirts too, but now that I’m a mother they are harder to wear, and not quite as practical. Not only do I love wearing it, but the Husband shirt has also become a solid part of my business. We have been able to do so much with it—including working with different charitable organizations. In 2019, Meghan and I teamed up to design a white shirt for a collaboration called The Smart Set. For every shirt sold, we donated the same shirt to a philanthropic organization based in the U.K. called Smart Works, which helps women who have been out of the workforce for a prolonged period of time. Not only does Smart Works offer guidance to women on anything from coaching to interview techniques, but the organizations also helps them dress for interviews. The Duchess of Sussex was a patron of the organization in the U.K., and she created a capsule wardrobe for them. We ended up contributing several thousand shirts, and it was an amazing partnership. More recently, my team and I found a way to use the Husband Shirt to help restaurants affected by COVID-19. For every shirt sold (they cost $185), we donated $100 to a charitable organization that supported restaurants battered by the pandemic.